Category: Business:Marketing

Our passion is inspiring you to unleash your inner Exhibitionist, in order to generate more profitable leads from trade shows and keep feeding a sustainable sales pipeline for your business.

August 12, 2019

The Exhibitionist Podcast Episode 22 - Andrew Reed - Events & Exhibitions MD at William Reed … watch out for the lions!

In this week's episode we're reflecting on what we learnt from our visit to The Game of Thrones Exhibition and what it means for exhibitors (more detail over on the blog (https://inspiringexhibitors.com/2019/08/07/geeked-out-on-game-of-thrones-what-we-learnt-about-trade-shows-from-westeros/). 

We're also chatting to leading industry stakeholder Andrew Reed, of William Reed about procuring live animals and his desire to take over the running of the Oscars - you heard it here first!  Enjoy the show! Andrew-Reed_leadership_person.jpg

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

July 30, 2019

The Exhibitionist Podcast Episode 21 - Alison Jones - There’s Power in a Book!

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You might wonder what writing a business book and planning for an exhibition have in common... but in short, it's LOTS! Hear from award winning publisher Alison Jones on how she changed her approach to Book Fairs after The Exhibitionist and what exhibitors can learn from the book planning process.  Plus, we take a look inside UFI/Explori's latest Global Visitor Insights Survey. 

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

July 15, 2019

The Exhibitionist Podcast Episode 20 - Nichola gives us a round up of 2019 so far…

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As the exhibition season starts to wind down in place of long lazy days on the beach or in the garden, we reflect on what we've learnt so far this year, who we think has made an impact and our top tips to get the best out of your exhibitions for the remainder of 2019!  Happy Exhibitioning! 

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

July 2, 2019

The Exhibitionist Podcast Episode 19 - Kate Simpson - Marketing Director for the Business Design Centre - Sustainability & CSR Culture

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Even on holiday we're little exhibitions geeks... hear how our two 'Get-Away-From-It All' books still brought us back to what it means for better exhibitions! And we're talking to Kate Simpson, Marketing Director from award winning venue Business Design Centre about all things sustainability and CSR! 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more insightful hints & tips and if you do find our podcasts useful please like, comment and share. Also remember to check out our website for Blogs, Newsletters and other snippets of useful information.

June 17, 2019

The Exhibitionist Podcast Episode 18 - Marlon Doyley - Exhibition News’ Best Newcomer 2019

In our latest episode we hear from Exhibition News Best Newcomer Award winner Marlon Doyley, of CloserStill Media on what he thinks the judges meant when they said he 'just got it'. 

We explore Marlon's story to hear how he got into the industry, how he has been encouraged to develop so far while working on The London Vet Show and how event organisers can further help to recruit and nurture bright new talent into the events industry. For the full list of this year's EN Award Winners go to: EN Award Winners 2019

Marlon Doyley - EN Wards - Best Newcomer 2019

We also look at a question that cropped up at a recent workshop we delivered for the Dept. for International Trade in the East of England region - "If you had limited resources how, when and why would you choose between technical staff and those who are just great at exhibitions... or would you?". 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more insightful hints & tips and if you do find our podcasts useful please like, comment and share. Also remember to check out our website for Blogs, Newsletters and other snippets of useful information.

June 4, 2019

The Exhibitionist Podcast Episode 17 - The FIT Show Panel Debate

What do you get if you put 5 Exhibitionists in a room with a microphone, after a long opening day of a show and some fairly aggressive pen wars?

Listen to the latest episode to hear a panel of FIT Show 2019 exhibitors, consisting of Amy Jansen from Central RPL, Charlotte Mercer from Edgetech UK, Becky Taylor and Steve Hudson from Alutech Systems and Mark Enderby from Maco UK reflect on what's gone well and what they're still hoping will happen now the visitors are flooding in.

We also touch on the #the2cvchallenge, giraffes and Mark Enderby's attempt to hijack the show with #maconnect !

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Also in this episode, are you responsible for both B2C and B2B shows... having just completed back to back B2B and B2C shows here's the big things they have in common!

 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

May 19, 2019

The Exhibitionist Podcast Episode 16 - Josh Rifkin - Flatworks Displays

Wow ... well in a week where we hit Number 1 Bestseller status on Amazon in both the Business Life and Marketing & Sales categories and it all kicked off over ''Booth Babes'' at the Business Show we're reflecting on the last 7 days in the world of Trade Shows. 

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Plus in our main event we're chatting to Josh Rifkin, CEO of Flatworks Displays based in San Diego. 

 

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In his years' of exhibiting Josh had grown weary of waiting at the end of US shows for packing cases for breakdown, and frustrated at the rising labour costs incurred while building and dismantling stands (or booths if you're on the other side of the "pond"!) especially in the States.  So he's created a simple, effective and eco-friendly stand design that could be the perfect solution for small and medium sized exhibitors across the world. 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

 

May 6, 2019

The Exhibitionist Podcast Episode 15 - Pete Gillett - Marketpoint & Zuant

Because lead capture is the heartbeat of your exhibition, in episode 15 we asked industry expert Pete Gillett to share his enthusiasm for automated lead capture, management systems and its associated technology. Pete has been a  Pioneer in Database Marketing since the late '70s and was part of the team that launched the world's first web-based CRM system for Lucent Technologies in 1997 and then launched the first CRM applications for iPad in 2010.

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Pete's other achievements include:

  • Innovations across industries mixing business with sport. Founded Personal Public Address Ltd., which set-up Radio Wimbledon, Radio Silverstone and Radio Le Mans, all of which continue today.
  • Winner of British Plastic Federation's Award for Design and Innovation.
  • Finalist in BBC Tomorrow's World's Prince of Wales Competition for Industrial Design & Production

Thank you for listening, don't forget subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms.

April 22, 2019

Episode 14 - Stefan Appleby - Hanover Communications (& Gresley FC fan)

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The home of Gresley FC

In an episode that took hours to record because of the laughing and distractions, hear from Trade Communications veteran Stefan Appleby on aligning live events to the rest of your marketing plan to boost their effectiveness - with some torpedo's, giant batteries, Latin and Gresley FC thrown in for good measure... as you do! 

Thank you for listening, don't forget subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms.

April 6, 2019

The Exhibitionist Podcast Episode 13 - Featuring Lindsay Anvik - A Fortune 500 / Exhibition / Live Event Keynote Speaker

Ever wondered about how the little things might make a big difference to your show... like eating and drinking well in the days BEFORE a show?  Working with clients this week we learnt about how big a role wellness plays in success.  Hear our thoughts on this week's episode of the Podcast along with an interview with Keynote Speaker and  CEO of See Endless, Lindsay Anvik who helps Fortune 500 companies all over the work deliver better results. 

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Lindsay's talking to us about all things ROI, staffing, pre-show marketing and that all important follow up using Exhibition Gold Dust aka emails!

Enjoy the show!