Our passion is inspiring you to unleash your inner Exhibitionist, in order to generate more profitable leads from trade shows and keep feeding a sustainable sales pipeline for your business.

June 4, 2019

The Exhibitionist Podcast Episode 17 - The FIT Show Panel Debate

What do you get if you put 5 Exhibitionists in a room with a microphone, after a long opening day of a show and some fairly aggressive pen wars?

Listen to the latest episode to hear a panel of FIT Show 2019 exhibitors, consisting of Amy Jansen from Central RPL, Charlotte Mercer from Edgetech UK, Becky Taylor and Steve Hudson from Alutech Systems and Mark Enderby from Maco UK reflect on what's gone well and what they're still hoping will happen now the visitors are flooding in.

We also touch on the #the2cvchallenge, giraffes and Mark Enderby's attempt to hijack the show with #maconnect !

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Also in this episode, are you responsible for both B2C and B2B shows... having just completed back to back B2B and B2C shows here's the big things they have in common!

 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

May 19, 2019

The Exhibitionist Podcast Episode 16 - Josh Rifkin - Flatworks Displays

Wow ... well in a week where we hit Number 1 Bestseller status on Amazon in both the Business Life and Marketing & Sales categories and it all kicked off over ''Booth Babes'' at the Business Show we're reflecting on the last 7 days in the world of Trade Shows. 

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Plus in our main event we're chatting to Josh Rifkin, CEO of Flatworks Displays based in San Diego. 

 

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In his years' of exhibiting Josh had grown weary of waiting at the end of US shows for packing cases for breakdown, and frustrated at the rising labour costs incurred while building and dismantling stands (or booths if you're on the other side of the "pond"!) especially in the States.  So he's created a simple, effective and eco-friendly stand design that could be the perfect solution for small and medium sized exhibitors across the world. 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

 

May 6, 2019

The Exhibitionist Podcast Episode 15 - Pete Gillett - Marketpoint & Zuant

Because lead capture is the heartbeat of your exhibition, in episode 15 we asked industry expert Pete Gillett to share his enthusiasm for automated lead capture, management systems and its associated technology. Pete has been a  Pioneer in Database Marketing since the late '70s and was part of the team that launched the world's first web-based CRM system for Lucent Technologies in 1997 and then launched the first CRM applications for iPad in 2010.

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Pete's other achievements include:

  • Innovations across industries mixing business with sport. Founded Personal Public Address Ltd., which set-up Radio Wimbledon, Radio Silverstone and Radio Le Mans, all of which continue today.
  • Winner of British Plastic Federation's Award for Design and Innovation.
  • Finalist in BBC Tomorrow's World's Prince of Wales Competition for Industrial Design & Production

Thank you for listening, don't forget subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms.

April 22, 2019

Episode 14 - Stefan Appleby - Hanover Communications (& Gresley FC fan)

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The home of Gresley FC

In an episode that took hours to record because of the laughing and distractions, hear from Trade Communications veteran Stefan Appleby on aligning live events to the rest of your marketing plan to boost their effectiveness - with some torpedo's, giant batteries, Latin and Gresley FC thrown in for good measure... as you do! 

Thank you for listening, don't forget subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms.

April 6, 2019

The Exhibitionist Podcast Episode 13 - Featuring Lindsay Anvik - A Fortune 500 / Exhibition / Live Event Keynote Speaker

Ever wondered about how the little things might make a big difference to your show... like eating and drinking well in the days BEFORE a show?  Working with clients this week we learnt about how big a role wellness plays in success.  Hear our thoughts on this week's episode of the Podcast along with an interview with Keynote Speaker and  CEO of See Endless, Lindsay Anvik who helps Fortune 500 companies all over the work deliver better results. 

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Lindsay's talking to us about all things ROI, staffing, pre-show marketing and that all important follow up using Exhibition Gold Dust aka emails!

Enjoy the show! 

March 26, 2019

The Exhibitionist Podcast Episode 12 - Featuring Mark Enderby - MACO UK - An Exhibitor’s Tale

Getting SMART with objectives... it always catches exhibitors out but it's the crucial building block to every other decision you'll make on your trade show journey! Not convinced? Check out our thoughts on why they're important. 

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And we hear from FIT Show 2019 exhibitor Mark Enderby from MACO UK who shares what his main focus is with 8 weeks to go until the show, what he wishes he'd started earlier... and why HotTubs are one of his over-riding memories from previous live events!

Enjoy the show and don't forget if you don't want to miss out on more hints, tips and advice please subscribe to receive future podcasts!

March 11, 2019

The Exhibitionist Podcast Episode 11 - Featuring Helen Chater - Publisher at DFNI & Frontier Portfolio - How to amplify your trade show presence using trade press

How do you make sure your hottest prospects have your stand on their "Must See" list before the show even opens? In our latest episode experienced emap Publisher Helen Chater  gives you the hints, tips and inside secrets to using trade press to amplify your trade show presence before, during and after the big event.

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Plus we solve listeners trade show troubles by re-visiting the thorny issue of uniforms and knowing when it's the right time for you to exhibit or not if you're not quite ready.

Don't forget to let us know your trade show pain-points which we'll trouble shoot in the next episode.

Enjoy the show and don't forget to subscribe so as not to miss out on more insights from future episodes.

Thank you for listening!

 

February 24, 2019

The Exhibitionist Podcast Episode 10 - Featuring Kate Ashley Norman - How do you combat the post event blues?

Live Events can be a pressure cooker for stress, panic and escalating tempers with so much at stake and so many variables - so how do you keep your cool and keep focused? In this episode we talk to Kate Ashley-Norman who has some advice for managing stress on the run up to and during exhibitions as well as accepting and fighting the inevitable Post Show Blues!

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And we are giving you a chance to win a hot-off-the-press copy of 'The Exhibitionist: Inspiring trade show excellence' and some free consultancy time with us!

Please don't forget to subscribe to the podcast so as not to miss future episodes... Happy Listening!

February 11, 2019

The Exhibitionist Podcast Episode 9 - Featuring Evangeline Morrison - How to attract and nurture young talent into the Event Industry

As a Project Manager for your organisation's Exhibitions do you ever get asked ''What should we wear'' from everyone in your squad? It's one we're always asked, so we start Episode 9 by sharing some thoughts on how to approach this, especially in the negative context of ICE London 2018. 

We then throw over to recent Event Management graduate Evangeline Morrison who's currently working with a global event's organiser in London. 

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Evangeline shares some of the highs and lows of her experience getting in to the industry and gives us all (exhibitors and organiser) some food for thought on how we can help nurture bright, young talent in the industry and ensure we're all making the most of their potential, value and knowledge. 

Enjoy the show, thanks again for listening and please subscribe so as not to miss any future content!

January 29, 2019

The Exhibitionist Podcast Episode 8 - Featuring Emma Cartmell - CHS Group - Connecting Venues with Event Professionals Plus Pre Event PR & ROI

This episode opens with Nichola answering a Trade Show Trouble question around Exhibitors measuring ROI which rolls into the main event...

This week the interviewee is Emma Cartmell from the CHS Group UK. CHS are specialists in the meetings and events industry and provide opportunities for event planners, PAs and EAs to meet with venues, hotels and suppliers.

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As well as exploring what CHS has to offer Emma and Nichola also discuss Pre-Show Marketing and return to the theme that opened the show - Exhibitors measuring ROI.

Enjoy the show and don't forget to send in any Trade Show Troubles that you would like answering on future episodes. For more #inspiringexhibitors content and ideas please visit www.inpririgexhibitors.com and don't forget to subscribe so as not to miss the next episode!