Category: Business:Marketing

Our passion is inspiring you to unleash your inner Exhibitionist, in order to generate more profitable leads from trade shows and keep feeding a sustainable sales pipeline for your business.

October 8, 2019

The Exhibitionist Podcast Episode 26 - Emily Foster - Glowing Potential Nutritional Communications

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So if you are what you eat but you're not allowed to eat on your stand.... how do you fuel up to max your performance at a trade show?  This week we're talking to Dietitian Emily Foster about why doing nothing might be your best plan!  And we're also reviewing a great feature in this month's Exhibition News in light of the feedback we've had on the transactional nature of the exhibitions industry! Happy Listening! 

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Happy Exhibitioning!

September 24, 2019

The Exhibitionist Podcast Episode 25 - Neil Felton - CEO FESPA & AEO Board member

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Is the Exhibitions industry too transactional?  A couple of conversations over the last couple of weeks got us wondering whether there's a need for exhibitor and organisers to work more collaboratively?  Is it just a case of selling space  or... we want your thoughts on whether there's even a problem! 

And we're speaking to Neil Felton of FESPA about organising events as a trade organisation and his work with the AEO.

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Happy Exhibitioning!

 

 

September 10, 2019

The Exhibitionist Podcast Episode 24 - Andy Hickinbotham - Sales Director - GES

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This week we're talking numbers and why we're so obsessed as an industry with one that never tells the whole story.... visitor numbers that is!  Plus we're picking Andy Hickinbotham's brains about everything he's learned that exhibitors need to know in his various roles with industry stalwart GES! 

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

August 26, 2019

The Exhibitionist Podcast Episode 23 - Daniel Priestly Entrepreneur, Inspirational Speaker & Multi-Bestselling Author

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So what exactly is exhibitor training and why does it matter anyway? Find out in this week's episode along with hearing from multi-bestselling author and successful entrepreneur Daniel Priestly on how exhibitions can help build your profile as a Key Person of Influence... and much more!  We suggest you grab a notebook for this listen! 

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

 

August 12, 2019

The Exhibitionist Podcast Episode 22 - Andrew Reed - Events & Exhibitions MD at William Reed … watch out for the lions!

In this week's episode we're reflecting on what we learnt from our visit to The Game of Thrones Exhibition and what it means for exhibitors (more detail over on the blog (https://inspiringexhibitors.com/2019/08/07/geeked-out-on-game-of-thrones-what-we-learnt-about-trade-shows-from-westeros/). 

We're also chatting to leading industry stakeholder Andrew Reed, of William Reed about procuring live animals and his desire to take over the running of the Oscars - you heard it here first!  Enjoy the show! Andrew-Reed_leadership_person.jpg

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

July 30, 2019

The Exhibitionist Podcast Episode 21 - Alison Jones - There’s Power in a Book!

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You might wonder what writing a business book and planning for an exhibition have in common... but in short, it's LOTS! Hear from award winning publisher Alison Jones on how she changed her approach to Book Fairs after The Exhibitionist and what exhibitors can learn from the book planning process.  Plus, we take a look inside UFI/Explori's latest Global Visitor Insights Survey. 

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

July 15, 2019

The Exhibitionist Podcast Episode 20 - Nichola gives us a round up of 2019 so far…

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As the exhibition season starts to wind down in place of long lazy days on the beach or in the garden, we reflect on what we've learnt so far this year, who we think has made an impact and our top tips to get the best out of your exhibitions for the remainder of 2019!  Happy Exhibitioning! 

Don’t forget to subscribe to receive future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.

Thank you for listening!

July 2, 2019

The Exhibitionist Podcast Episode 19 - Kate Simpson - Marketing Director for the Business Design Centre - Sustainability & CSR Culture

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Even on holiday we're little exhibitions geeks... hear how our two 'Get-Away-From-It All' books still brought us back to what it means for better exhibitions! And we're talking to Kate Simpson, Marketing Director from award winning venue Business Design Centre about all things sustainability and CSR! 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more insightful hints & tips and if you do find our podcasts useful please like, comment and share. Also remember to check out our website for Blogs, Newsletters and other snippets of useful information.

June 17, 2019

The Exhibitionist Podcast Episode 18 - Marlon Doyley - Exhibition News’ Best Newcomer 2019

In our latest episode we hear from Exhibition News Best Newcomer Award winner Marlon Doyley, of CloserStill Media on what he thinks the judges meant when they said he 'just got it'. 

We explore Marlon's story to hear how he got into the industry, how he has been encouraged to develop so far while working on The London Vet Show and how event organisers can further help to recruit and nurture bright new talent into the events industry. For the full list of this year's EN Award Winners go to: EN Award Winners 2019

Marlon Doyley - EN Wards - Best Newcomer 2019

We also look at a question that cropped up at a recent workshop we delivered for the Dept. for International Trade in the East of England region - "If you had limited resources how, when and why would you choose between technical staff and those who are just great at exhibitions... or would you?". 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more insightful hints & tips and if you do find our podcasts useful please like, comment and share. Also remember to check out our website for Blogs, Newsletters and other snippets of useful information.

June 4, 2019

The Exhibitionist Podcast Episode 17 - The FIT Show Panel Debate

What do you get if you put 5 Exhibitionists in a room with a microphone, after a long opening day of a show and some fairly aggressive pen wars?

Listen to the latest episode to hear a panel of FIT Show 2019 exhibitors, consisting of Amy Jansen from Central RPL, Charlotte Mercer from Edgetech UK, Becky Taylor and Steve Hudson from Alutech Systems and Mark Enderby from Maco UK reflect on what's gone well and what they're still hoping will happen now the visitors are flooding in.

We also touch on the #the2cvchallenge, giraffes and Mark Enderby's attempt to hijack the show with #maconnect !

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Also in this episode, are you responsible for both B2C and B2B shows... having just completed back to back B2B and B2C shows here's the big things they have in common!

 

Thank you for listening!

Don't forget to subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms and check out our website for Blogs, Newsletters and other snippets of useful information.