Category: Business:Marketing

Our passion is inspiring you to unleash your inner Exhibitionist, in order to generate more profitable leads from trade shows and keep feeding a sustainable sales pipeline for your business.

The Exhibitionist Podcast Episode 7 - Featuring Gabriela Castro Fontoura - Sunny Sky Solutions - Making it easier to do business in Latin America

January 15, 2019

Well a happy New Year to all our listeners... is anyone fed up of all of that yet?

So in this episode we have a brief run down on the highs and lows of CES 2019 and what unexpected bit of kit won 'Best in Show'!

Our guest this time around is Gabriela Castro Fontoura from Sunny Sky Solutions. Gaby explains the vast opportunities to be had in Latin America and gives advice that is useful to anyone considering exhibiting and exporting to anywhere in the world and not just in this region.

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She also explains that to do business in Latin America may not initially mean having to travel so far as buyers from this region regularly attend European and Asian trade shows. However, you do need to understand the cultural and laid back attitude when doing business in the region which having lived and worked in the UK (Skipton, North Yorks) for 13 years meant that she too had to initially readjust on her return to Uruguay.

Enjoy the show and don't forget to send in any Trade Show Troubles that you would like answering on future episodes.