February 24, 2019
Live Events can be a pressure cooker for stress, panic and escalating tempers with so much at stake and so many variables - so how do you keep your cool and keep focused? In this episode we talk to Kate Ashley-Norman who has some advice for managing stress on the run up to and during exhibitions as well as accepting and fighting the inevitable Post Show Blues!
And we are giving you a chance to win a hot-off-the-press copy of 'The Exhibitionist: Inspiring trade show excellence' and some free consultancy time with us!
Please don't forget to subscribe to the podcast so as not to miss future episodes... Happy Listening!
February 11, 2019
As a Project Manager for your organisation's Exhibitions do you ever get asked ''What should we wear'' from everyone in your squad? It's one we're always asked, so we start Episode 9 by sharing some thoughts on how to approach this, especially in the negative context of ICE London 2018.
We then throw over to recent Event Management graduate Evangeline Morrison who's currently working with a global event's organiser in London.
Evangeline shares some of the highs and lows of her experience getting in to the industry and gives us all (exhibitors and organiser) some food for thought on how we can help nurture bright, young talent in the industry and ensure we're all making the most of their potential, value and knowledge.
Enjoy the show, thanks again for listening and please subscribe so as not to miss any future content!
January 29, 2019
This episode opens with Nichola answering a Trade Show Trouble question around Exhibitors measuring ROI which rolls into the main event...
This week the interviewee is Emma Cartmell from the CHS Group UK. CHS are specialists in the meetings and events industry and provide opportunities for event planners, PAs and EAs to meet with venues, hotels and suppliers.
As well as exploring what CHS has to offer Emma and Nichola also discuss Pre-Show Marketing and return to the theme that opened the show - Exhibitors measuring ROI.
Enjoy the show and don't forget to send in any Trade Show Troubles that you would like answering on future episodes. For more #inspiringexhibitors content and ideas please visit www.inpririgexhibitors.com and don't forget to subscribe so as not to miss the next episode!
January 15, 2019
Well a happy New Year to all our listeners... is anyone fed up of all of that yet?
So in this episode we have a brief run down on the highs and lows of CES 2019 and what unexpected bit of kit won 'Best in Show'!
Our guest this time around is Gabriela Castro Fontoura from Sunny Sky Solutions. Gaby explains the vast opportunities to be had in Latin America and gives advice that is useful to anyone considering exhibiting and exporting to anywhere in the world and not just in this region.
She also explains that to do business in Latin America may not initially mean having to travel so far as buyers from this region regularly attend European and Asian trade shows. However, you do need to understand the cultural and laid back attitude when doing business in the region which having lived and worked in the UK (Skipton, North Yorks) for 13 years meant that she too had to initially readjust on her return to Uruguay.
Enjoy the show and don't forget to send in any Trade Show Troubles that you would like answering on future episodes.
December 10, 2018
We begin with a quick catch up on what we've been up to since the last episode which has been dominated with all things global including finding out more about the 2020 Dubai Expo which seamlessly leads on to our conversation with John Jenkinson from the Department for International Trade (DIT).
John explains the nuances required to navigate the export world while avoiding the pitfalls and exploiting the benefits international trade can offer and how the DIT can assist you on this journey. Enjoy the show!!
Enjoy the show and don't forget to subscribe to receive future episodes.
November 26, 2018
We're starting Episode 5 with some of the highlights that caught our eye at Food Matters Live and EMEX last week before we chat with Jonny Ross of Digital Marketing agency Fleek Marketing.
Johnny tells us why getting visitors engaged in your stand starts way before they hit the trade show floor, and gives you some tips on how to make it happen! Enjoy the show.
November 13, 2018
In Episode 4 we talk all things live and discuss how exhibitors can extend the reach of their exhibition investment through speaker sessions and live theatres with Food Waste Warrior / Man Rejuvenated Richard Fox.
And Foxy shares his experiences of blowing the power on James Martin's live cooking demo and introducing a well-known chef by the wrong name... and there's a subtle clap of thunder in the air!
Thanks for listening and please remember to subscribe to receive future podcasts from us.
October 29, 2018
In this episode you get two for one - the main event has Nichola interviewing Cathy Forsyth a highly experienced Events Ops Manager. As you will learn the key to a smooth show from both the H&S and show regulation aspect is communication, communication... communication!
But before Cathy we have an exhibitor on who shares his Trade Show Troubles with us and we offer some guidance to help him with future exhibitions.
Don't forget to subscribe to receive future podcasts so as not to miss out of further insight!
October 15, 2018
In our second instalment of The Exhibitionist Podcasts we interview Tim Christian from Project :: 4 an exhibition stand design and build agency. As well as looking at the current trends Tim explains some do's and don'ts as well as the importance of manning your stand with trained and well briefed staff which he points out is as important as getting the design and functionality of your stand nailed.
We also take a look at feedback from Episode 1 and what delegates on our last workshop wanted to hear about this week - in this case the topic was "to give, or not to give" freebies out at trade shows?
Remember if you have a trade show trouble or would like to share your experiences from either side of the exhibition fence then please do contact us and be part of the conversation via www.inspiringexhibitors.com
Once again thanks for listening and don't forget to subscribe to receive future episodes
Nichola and Steve
September 28, 2018
Welcome to our first episode... the one where we introduce ourselves & tell you a bit more about how we're hoping to inspire your trade show success over the coming shows. More importantly, we're chatting with Fresh Montgomary's MD Lori Hoinkes about how she thinks exhibitors can get more out of their events including I.F.E. & Speciality Fine Food Fair.
As this is our first episode we'd love to hear your feedback about what you want to hear in the future & how we can make the Podcasts more valuable for you. Don't forget to subscribe to receive future episodes full of insight.
Enjoy & thanks so much for tuning in!